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July 23 2021, 10:15 am | BY Kim Shaw | No Comments Soho Square Bangkok, in partnership with Red Fuse – WPP’s integrated global team dedicated to serving Colgate-Palmolive – has launched the latest brand campaign for Colgate Thailand titled #YimsuGeneration which builds upon the previously launched #Yimsu campaign in 2020.
At the heart of the campaign, Colgate brings a true story of Thun-Nitcharee Peneakchanasak to light. At the age of 14, Thun’s life took an unprecedented turn as she lost both of her legs in a train accident. Nevertheless, she has not lost the ability to keep smiling and found the strength to pursue a new dream. Hence, she embodies the Yimsu (Smile Strong) ideal and becomes the face of a generation hit by soul-crushing crises yet remaining positive and resilient through the difficult time. ....
July 23 2021, 9:58 am | BY Ricki Green | 18 Comments Woolworths is reaffirming its commitment to being the Fresh Food People with a reimagined ethos and campaign launching from today via M&C Saatchi Sydney.
Today’s Fresh Food People puts customers’ current and future priorities at the forefront and supports Woolworths’ ambition to be the country’s most loved and trusted brand. Today’s Fresh Food People continues to celebrate locally grown fresh food, but also puts Woolworths’ diverse team across Supermarkets, Metro stores, online and the Woolworths Food Company at its heart by putting a spotlight on the care they show for all Australians. How Woolworths is helping the country grow greener; making healthier easier, and allowing customers to shop their way are also key components of Today’s Fresh Food People. ....
Woolworths goes green in latest campaign via M&C Saatchi for Olympics July 23, 2021 9:47 The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths. The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team. The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to. ADVERTISEMENT Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them. ....
When you head off to work in the morning and your dog is at home all alone, what’s the little fellah up to for the day. A new campaign film from Wolf BKK Thailand and production company Suneta House for AP THAI property development brand answers the question “What do our dogs secretly do at home when we are away?” The campaign is part of a pitch for the launching of smart home technology that will be installed on every AP Townhome, which includes security cameras with 2-way audio speakers so you can keep an eye out for home intrusions or, if you’re curious, what your playful pooch is up to while you’re away. ....