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FCB SHOUT Malaysia brings to life a true story for RHB's 2024 Hari Raya film – Campaign Brief Asia

Titled ‘Lembaran Baharu’ (Forgiveness), RHB Bank’s latest Hari Raya film, which was conceived and created by FCB SHOUT, is a dramatic reenactment of 'the most unforgettable case' of Malaysian lawyer Ahmad Zaharil Muhaiyar’s long and illustrious career. ....

Ahmad Zaharil , Ahmad Zaharil Muhaiyar , Abdul Sani Murad , Hari Raya , Banking Group , Lembaran Baharu , Good Behaviour , Sani Abdul Murad , Group Chief Marketing Officer , Together We Progress ,

FCB SHOUT makes neurodiversity and inclusivity the heart of RHB's Chinese New Year story

Titled ‘Acceptance’, RHB Bank’s latest Chinese New Year film, which was created by FCB SHOUT, is a dramatic retelling of the life story of Beatrice Leong, an autistic rights activist and filmmaker who only found out she is autistic when she was in her 30s. ....

Abdul Sani Murad , Beatrice Leong , Autism Inclusiveness Direct Action Group , Banking Group , Chinese New Year , Sani Abdul Murad , Group Chief Marketing Officer ,

FCB SHOUT Malaysia discovers the real cost of a second chance in latest film for RHB Bank

Titled ‘A Clean Start’, RHB Bank’s latest Chinese New Year film, which was conceived and created by FCB SHOUT, tells the true story of Lex Low, a hairstylist who founded Othrs. Barbers. Aside from being successful in his trade, Lex Low also dedicates his life to giving free haircuts to the homeless. ....

Abdul Sani Murad , Clean Start , Chinese New Year , Alex Low , Orang Asli , Sani Abdul Murad , Chief Marketing Officer , New Year ,

FCB Shout + RHB Bank paint a picture of unity to commemorate Malaysia's national celebrations

RHB had recently launched its national day film titled Teguh Bersama (Stronger Together). Created by FCB SHOUT Malaysia, the film dissects the underlying tensions that commonly plague the nation’s social fabric, while bringing to light the one thing that remains a constant in keeping Malaysians unit ....

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