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MUMBAI: Is the party over for influencer marketing in India? Or does it get bigger hereon? These are some of the questions playing in the minds of industry players and consumers as the Advertising regulatory body (ASCI) unveiled its long-overdue guidelines for influencer advertising, here on Thursday. The new rules come into effect on 14 June. The Influencer advertising market ....
linkedin Over the years, we ve seen brands celebrate International Women s Day in a variety of ways and this year is no exception. From women s day discounts to inspirational films, from celebrating exceptional female talent to launching new initiatives or donating to charities, there are plenty of ways that brands have chosen to get involved. Some efforts and messages have been, and will continue to be, better received better than others. So we posed the question below to professionals in our brand communication industry, and have republished their advice. How can brands best recognise International Women’s Day. What should or shouldn’t they do? ....
Industry welcomes new code of ethics for Digital Media, but implementation is key adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
ASCI's draft influencer guidelines: Overcautious, but long pending, industry reacts adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
ASCI s influencer guidelines to bring accountability, transparency: Experts On Monday, ASCI issued new draft code which aims to clearly identify and label upfront that a said communication across social media platforms is an advertisement. 2 min read Some experts argue that these guidelines have the capability to dent the engagement value of influencers Share Via Read Full Story The Advertising Standards Council of India s (ASCI) draft rules for advertising and promotions by influencers on digital media platforms will bring accountability and transparency to online promotions, said experts. Influencer marketing is currently estimated at $75 million-$150 million, according to digital marketing agency AdLift. ....