When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
Many top-performing titles on OTT platforms are mainstream shows and films, often spin-offs of established franchises with popular actors, which attract a large audience.
The idea is to capitalize on the buzz already prevalent due to the theatrical success as well as bring in a fresh set of audiences who may not have visited cinemas