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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPGâs addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IASâs Context Control.Â
Matterkind Singapore works closely with a well-known international school in Singapore to drive enrolment by targeting international workers and expats to sign-up for open houses. Due to the COVID-19 pandemic, the school had to shift its focus to purely digital activations, including making its open houses virtual. Matterkind Singapore was tasked with driving awareness and quality traffic to the virtual open houses.
SingaporeLaura-quigleyLani-jamiesonHigh-schoolIntegral-ad-scienceMatterkind-singaporeControl-targetingAudience-proxy-segmentsசிங்கப்பூர்லாரா-குயிக்லிலானி-ஜேமீசன் linkedin Over the years, we ve seen brands celebrate International Women s Day in a variety of ways and this year is no exception. From women s day discounts to inspirational films, from celebrating exceptional female talent to launching new initiatives or donating to charities, there are plenty of ways that brands have chosen to get involved. Some efforts and messages have been, and will continue to be, better received better than others. So we posed the question below to professionals in our brand communication industry, and have republished their advice.
How can brands best recognise International Women’s Day. What should or shouldn’t they do?
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