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Industry celebrates #DettolSalutes as a noble gesture done beautifully

Need of the hour - industry hails ASCI s new guidelines

MUMBAI: Is the party over for influencer marketing in India? Or does it get bigger hereon? These are some of the questions playing in the minds of industry players and consumers as the Advertising regulatory body (ASCI) unveiled its long-overdue guidelines for influencer advertising, here on Thursday. The new rules come into effect on 14 June. The Influencer advertising market

ASCI guidelines will have a Dampening Effect impact on un-paid brand collaborations

ASCI guidelines will have a Dampening Effect impact on un-paid brand collaborations
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

SIS trains almost its entire staff via M-Trainer

SIS trains almost its entire staff via M-Trainer © Provided by The Financial Express SIS currently employs 2.2 lakh security guards deployed across India. Using its M-Trainer platform, the Security and Intelligence Services (SIS)-India s biggest player in physical security, and second biggest in the area of cash logistics and facility management-has trained almost its entire security staff on pandemic-related operations. Rituraj Kishore Sinha, group MD, SIS, said that the M-Trainer provides digital training to the staff, primarily via smartphones. The M-Trainer uses short videos and then a questionnaire on a mobile app. In addition, we constantly provide behavioural training, how to file reports, and so on.

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