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India's influencers still struggle years after TikTok ban

India's influencers 4 years after TikTok ban

Despite switching to US platforms like Instagram and YouTube, most are unable to replicate their previous clout

India's influencers still struggle 4 years after TikTok ban: 'difficult to recreate success elsewhere'

Sahil Kumar used to have more than 1.5 million followers on TikTok – four years later, only 94,000 people follow his folk dances on Instagram after India’s ban on the Chinese-owned app.

India's Influencers Still Struggle Years After TikTok Ban

Choreographer Sahil Kumar found fame showcasing folk dances on TikTok, but his profile has been dormant since the video he posted four years ago supporting India's decision to ban the platform.

India's influencers still struggle years after TikTok ban

The world's most populous country offers a glimpse of what the social media landscape could look like in the United States next year.