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Infrastructure Bill: Kyrsten Sinema Should Think of Arizona's Climate Future

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Enero digital agency Orchard appoints new CEO in leadership shuffle

Enero digital agency Orchard appoints new CEO in leadership shuffle
July 29, 2021 9:53
Enero Group has appointed Wai Kwok as CEO of Orchard, the group’s digital and creative technology agency.
A co-founder of the agency, Kwok moves up from managing partner with co-founding partners, Martin Stafford and Sarah Galletly being appointed chief technology officer and chief operating officer.
Orchard was previously without a CEO and in the new role, Kwok will continue to report to Brent Scrimshaw, Enero Group CEO.
Orchard’s executive leadership team (l-r): Minucos, Stafford, Galletly, and Kwok with Brent Scrimshaw
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Holly Minucos has been appointed chief financial officer, moving across from Enero agency Hotwire, where she was VP, global finance. ....

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Orchard bolsters its brand experience offering with three new senior appointments

May 13 2021, 10:59 am | BY Ricki Green | No Comments
Creative technology has always been part of Orchard’s DNA. After a stellar year; AdNews Digital Agency of the Year and shortlisted for CX Partner of the Year, Orchard has expanded its experience and creative team, welcoming three senior hires.

The new starters include Gina Hughes as experience director, Alyson Wales as brand experience director and David Mugford as associate digital creative director. The new hires are some of the best talent the industry has to offer and further extend Orchard’s creative technology capabilities.
Hughes has been in the industry for over 20 years, leading clients through human-centred design processes to create remarkable customer experiences. In her six years as experience design director at Ogilvy, Hughes helped deliver the Cannes award-winning app AAMI Smartplates, along with leading experience work for Hostplus Superannuation Creative Holidays AstraZeneca, along ....

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Orchard makes 3 senior hires, to enhance brand experience

Orchard makes 3 senior hires, to enhance brand experience
May 13, 2021 1:39
The appointments include Gina Hughes as experience director, Alyson Wales as brand experience
director and David Mugford as associate digital creative director.
Orchard’s creative director, Tim Condrick said: “Orchard has always been a digital leader in Australia, always at the forefront, constantly adapting and changing to meet future challenges – bringing someone as talented and experienced as David on board continues that tradition and super charges our ability and determination to invent better”.
Gina Hughes has more than 20 years industry experience, most recently at Ogilvy where she was experience design director. She has worked with clients including Hostplus Superannuation, KFC, Dexus and Cadbury. ....

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Orchard names Mikaela Crimmins as head of strategy

Orchard names Mikaela Crimmins as head of strategy
March 10, 2021 10:50
Mikaela Crimmins has been promoted to head of strategy at digital creative agency, Orchard, where she’ll head up the experience team.
Re-joining Orchard in 2019, Crimmins formerly served as the agency’s planning director, and has racked up over 10 years of experience in the communications industry.
Now she’ll lead the experience team, bringing together product, service design, data, branding, social and content, to generate better brand experiences for clients.
Mikaela Crimmins, head of strategy at Orchard
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In her time at Orchard, Crimmins has helped land client wins, led the strategy on the Hyundai Australia account, and improved the agency’s services in digital and CX. ....

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