Enero digital agency Orchard appoints new CEO in leadership shuffle
July 29, 2021 9:53
Enero Group has appointed Wai Kwok as CEO of Orchard, the group’s digital and creative technology agency.
A co-founder of the agency, Kwok moves up from managing partner with co-founding partners, Martin Stafford and Sarah Galletly being appointed chief technology officer and chief operating officer.
Orchard was previously without a CEO and in the new role, Kwok will continue to report to Brent Scrimshaw, Enero Group CEO.
Orchard’s executive leadership team (l-r): Minucos, Stafford, Galletly, and Kwok with Brent Scrimshaw
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Holly Minucos has been appointed chief financial officer, moving across from Enero agency Hotwire, where she was VP, global finance.
Hotwire expands its offering with new hires, following recent client wins
July 16, 2021 10:28
With the start of the new financial year Enero agency, Hotwire has announced a further expansion of its capabilities with a new business model, supported by new hires and recent client wins.
Managing director of Hotwire Australia, Jamie Nelson said the new model was about scaling Hotwire to fit in with Enero’s global strategy, but at the same time not losing sight of its core PR and communications functions.
The new model will see Hotwire supporting global and local brands in building brand reputation, as well as supporting chief marketing officers in brand marketing mechanisms and strengthening stakeholder relationships.
Burton’s hire comes a year on from Brent Scrimshaw’s appointment as CEO, which eventuated in a year of priming Enero for the next phase of its expansion, with Burton’s title a good indicator of what is to come.
A busy year has seen Enero scale up its strategy, and so far progress is exceeding Scrimshaw’s expectations. The group boss cites “world-class” work the agencies are creating for key clients such as Aldi, Hyundai, McAfee and Boehringer Ingelheim as the main driver. He would say that, of course, but he goes into more detail.
Brent Scrimshaw
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The 2021 financial year: ‘It’s been a mixed bag’
Today marks the start of a new financial year, and the end of the first full financial year Australian Securities Exchange (ASX) listed companies have had dealing with COVID-19, closed borders, lockdowns and more.
Here, the Mumbrella team takes a look at the highs and lows of the past 12 months for listed advertising, marketing, media and research companies.
July 1, 2021 9:55
by MUMBRELLA TEAM
For the most part the Australian economy has weathered the pandemic relatively well, thanks to unprecedented monetary and fiscal policy stimulus, and resilient consumer confidence. The Australian sharemarket went up 24% the past 12 months, however, not all businesses have bounced back from the turmoil simultaneously.
July 1 2021, 9:31 am | BY Ricki Green | No Comments
Enero Group has today announced Nick Burton’s appointment as group strategy and M&A director. Based in the Group’s headquarters in Sydney, Burton will be responsible for developing and executing the Group’s growth strategy and mergers and acquisitions activities.
Burton’s appointment will see him become part of the executive leadership team and will report to Brent Scrimshaw, Enero Group CEO, effective immediately.
Says Scrimshaw: “Nick’s industry experience and deep expertise in corporate strategy, mergers and acquisitions will be invaluable to Enero and our agencies, as we progress our global strategy and identify growth opportunities across the Group. He will play a critical role in our global growth agenda and we’re thrilled to have him join at a very important time in the Group’s evolution.”