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Orchard names Mikaela Crimmins as head of strategy
March 10, 2021 10:50
Mikaela Crimmins has been promoted to head of strategy at digital creative agency, Orchard, where she’ll head up the experience team.
Re-joining Orchard in 2019, Crimmins formerly served as the agency’s planning director, and has racked up over 10 years of experience in the communications industry.
Now she’ll lead the experience team, bringing together product, service design, data, branding, social and content, to generate better brand experiences for clients.
Mikaela Crimmins, head of strategy at Orchard
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In her time at Orchard, Crimmins has helped land client wins, led the strategy on the Hyundai Australia account, and improved the agency’s services in digital and CX.
March 10 2021, 11:14 am | BY Ricki Green | 2 Comments
Orchard, digital and tech creative agency, has promoted Mikaela Crimmins to head of strategy. Crimmins will head up the experience team, bringing together disciplines such as product, service design, data, branding, social and content – all aligned to a common purpose of inventing better brand experiences.
Crimmins has been in the communications industry for over 10 years, crafting global and national strategies for healthcare (GSK, Pfizer, RACGP), FMCG (Coca-Cola, Nestlé), B2B tech (Optus and IBM) and finance (American Express).
Crimmins came to Orchard from Ogilvy, where she had strategically led key clients such as Optus and Coca-Cola. Since her arrival at Orchard in 2019 she has led the strategy on the Hyundai Australia account. Here, she has been instrumental in helping ensure the brand embraces digital and CX as it navigates a declining and challenging market. She has also been key in significantly improving