Orchard makes 3 senior hires, to enhance brand experience May 13, 2021 1:39 The appointments include Gina Hughes as experience director, Alyson Wales as brand experience director and David Mugford as associate digital creative director. Orchard’s creative director, Tim Condrick said: “Orchard has always been a digital leader in Australia, always at the forefront, constantly adapting and changing to meet future challenges – bringing someone as talented and experienced as David on board continues that tradition and super charges our ability and determination to invent better”. Gina Hughes has more than 20 years industry experience, most recently at Ogilvy where she was experience design director. She has worked with clients including Hostplus Superannuation, KFC, Dexus and Cadbury.