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Enero Group appoints Wai Kwok as CEO of Orchard and strengthens leadership team

(Pictured L-R: Holly Minucos, Martin Stafford, Sarah Galletly, Wai Kwok, Brent Scrimshaw)
Enero Group has today announced the appointment of managing partner Wai Kwok as chief executive officer of Orchard, the Group’s leading digital and creative technology agency. Kwok will continue to report to Brent Scrimshaw, Enero Group CEO.
Orchard founding partners, Martin Stafford and Sarah Galletly have also been appointed to chief technology officer and chief operating officer of Orchard, respectively. Andrew Antoniou, the fourth managing partner from the founding group acquired by Enero in 2017 has decided to step down at the end of October after fifteen years with Orchard to move with his family back to Europe. ....

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Orchard bolsters its brand experience offering with three new senior appointments

May 13 2021, 10:59 am | BY Ricki Green | No Comments
Creative technology has always been part of Orchard’s DNA. After a stellar year; AdNews Digital Agency of the Year and shortlisted for CX Partner of the Year, Orchard has expanded its experience and creative team, welcoming three senior hires.

The new starters include Gina Hughes as experience director, Alyson Wales as brand experience director and David Mugford as associate digital creative director. The new hires are some of the best talent the industry has to offer and further extend Orchard’s creative technology capabilities.
Hughes has been in the industry for over 20 years, leading clients through human-centred design processes to create remarkable customer experiences. In her six years as experience design director at Ogilvy, Hughes helped deliver the Cannes award-winning app AAMI Smartplates, along with leading experience work for Hostplus Superannuation Creative Holidays AstraZeneca, along ....

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Orchard promotes Mikaela Crimmins to head of strategy role to lead the experience team

March 10 2021, 11:14 am | BY Ricki Green | 2 Comments
Orchard, digital and tech creative agency, has promoted Mikaela Crimmins to head of strategy. Crimmins will head up the experience team, bringing together disciplines such as product, service design, data, branding, social and content – all aligned to a common purpose of inventing better brand experiences.

Crimmins has been in the communications industry for over 10 years, crafting global and national strategies for healthcare (GSK, Pfizer, RACGP), FMCG (Coca-Cola, Nestlé), B2B tech (Optus and IBM) and finance (American Express).
Crimmins came to Orchard from Ogilvy, where she had strategically led key clients such as Optus and Coca-Cola. Since her arrival at Orchard in 2019 she has led the strategy on the Hyundai Australia account. Here, she has been instrumental in helping ensure the brand embraces digital and CX as it navigates a declining and challenging market. She has also been key in signific ....

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