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Here's how UK agencies are improving their gender pay gaps


Only a handful of UK agencies have managed to consistently cut their gender pay gaps
As the ad sector in the UK stalls in its efforts to bridge the gender pay gap, we explore how Mediacom and Wavemaker have managed to successfully reduce theirs.
Across the UK’s advertising industry, progress on reducing the gender pay gap has begun to stall. But while efforts at some companies and in the wider economy appear to be slowing, held back in part by the economic impact of Covid-19, there are also success stories in the statistics.
At the few UK agencies consistently cutting the gap, formalized promotion panels, flexible work for all and strong returners’ policies welcoming staff back from parental leave are all touted as key pillars of an inclusive workplace. ....

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Measurement, diversity and radical partnerships


Measurement, diversity and radical partnerships
These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event
Advertisers’ businesses are failing to grow beyond a 10% threshold because of an over-reliance on maintaining the status quo rather than striving for innovation, according to global media agency Wavemaker.
“You’ve probably heard us citing a troubling statistic: that 90% of brands grew less than 10% in market share over the past decade,” said Verra Budimlija, Wavemaker’s UK’s chief strategy officer. “Frankly, that’s not good enough.”
Budimlija was overseeing an online event hosted by the agency, featuring a trio of panel sessions moderated by Omar Oakes, ....

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