Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, we consider how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19.