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VML's chiefs on new super-agency, redefining creativity and making cost savings | Analysis

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them. ....

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VML's chiefs on new super-agency, redefining creativity and making cost savings - MM+M

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them. ....

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AMV BBDO promotes Carmen Vasile and Michael Pring

Senior appointments see new chief executive Sam Hawkey reward existing staff. ....

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'Creativity is at the heart of meaningful CX': VMLY&R hires first chief experience officer

Ben Richards will lead 65-strong department at WPP agency. ....

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How do you solve a problem like... Covid staff shortages?

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, we consider how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19. ....

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