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VMLY&R consolidates three brands under one offering

DUBAI: Advertising group WPP is consolidating three brands VMLY&R, VMLY&R Commerce, and GTB under the VMLY&R umbrella to form one, connected brand. Nick Walsh, CEO of VMLY&R Commerce will now become the CEO of VMLY&R MENA, working closely with chief creative officer Miguel Bemfica, who joined from McCann Worldgroup in January this year. “The three agencies bring different ....

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INTERVIEW: 'This region has got so much to grow and so much to give': VMLY&R EMEA CEO

DUBAI: Although the global advertising agency market grew by 10 percent in 2021 compared to 2020, according to Research & Markets, employees across industries left companies in larger numbers during the COVID-19 pandemic, in a phenomenon dubbed the “Great Resignation.” VMLY&R, a WPP agency, however, saw employee numbers rise by almost 60 percent in the Europe, Middle East & ....

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VMLY&R Appoints New CEO and Executive Leadership Team in Spain

Little Black Book, Javier Aguilar, founder of CX consultancy KingEclient, becomes CEO and assembles a team that bolsters VMLY&R’s capability offering to drive transformation and growth for client partners ....

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Should brands be worried about agencies seeking offshore solutions to the talent crunch?

The World Federation of Advertisers’ (WFA) director of media services has raised concerns about agencies seeking “sizable” offshore solutions to fill the “severe” talent gaps. ....

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Movers and Shakers: Global, Admedia, MullenLowe, Virgin Media O2, Jellyfish, Epsilon

Movers and Shakers: Global, Admedia, MullenLowe, Virgin Media O2, Jellyfish, Epsilon
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