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Looking to leave WordPress behind? You're not alone


Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
Pamela Parker on May 25, 2021 at 2:49 pm
Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose delivering content to a desktop web browser. Looking closer, WordPress the open-source platform now used for everything from e-commerce to massive corporate sites and owning 65% of the CMS market (see the image below) was built in 2003 as a blogging platform, competing with names you rarely hear today outside of a historical discussion. ....

Pamela Parker Is Research , Columbia University , Content Management Systems , Core Web , Martech Intelligence Report , Hybrid Content Management , Research Director , Third Door Media , Content Studio , Martech Intelligence Reports , Search Engine Land , Marketing Land , Martech Today , Digital Marketing , Content Manager , Senior Editor , Executive Features , Federated Media , பமீலா பார்க்கர் இருக்கிறது ஆராய்ச்சி , கொலம்பியா பல்கலைக்கழகம் , உள்ளடக்கம் மேலாண்மை அமைப்புகள் , கோர் வலை , ஆராய்ச்சி இயக்குனர் , மூன்றாவது கதவு மீடியா , உள்ளடக்கம் ஸ்டுடியோ , தேடல் இயந்திரம் நில ,

Brand relevance index, headless CMS: Tuesday's daily brief


Pamela Parker,
What a difference a year makes: Prophet’s Brand Relevance Index
We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying albeit in different ways and through different channels and businesses have been adjusting. 
This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken
up the Prophet Brand Relevance Index as never before.” ....

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Do you know headless? And what brands fared well in the pandemic; Tuesday's daily brief


Pamela Parker,
What a difference a year makes: Prophet’s Brand Relevance Index
We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying albeit in different ways and through different channels and businesses have been adjusting. 
This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken up the Prophet Brand Relevance Index as never before.” ....

Justin Bariso , Pamela Parker , Pamela Parker Is Research , Columbia University , Search Engine Land , Martech Intelligence Report , Brand Relevance , Brand Relevance Index , Prophet Brand Relevance Index , Channel Factory , Web Vitals , Core Web , Core Web Vitals , Microsoft Advertising , How Google , Associate Android Developer Certification , Research Director , Third Door Media , Content Studio , Martech Intelligence Reports , Marketing Land , Martech Today , Digital Marketing , Content Manager , Senior Editor , Executive Features ,