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MCNY Announces Industry Executive Chet Dalzell of Digital

MCNY Announces Industry Executive Chet Dalzell of Digital
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New yorkUnited statesUniversity of connecticutBruce biegelBarry blumenfieldChet dalzellMeg ugentiAlicia wiedemannPeilin corbaneseBlumenfield consultingWinterberry groupMarketing associationIncoming marketing club of new yorkDigital advertising allianceConnecticut senateMarketing club of new york

Winterberry Group Research Finds Marketing Data, Data

New research explores how enterprises use a data foundation layer for both intelligence and activation, and how this layer is undergoing transformation..

United kingdomUnited statesMichael harrisonMichael katzDaniella harkinsDana goffMatt kilmartinKarl wirthData servicesWinterberry groupData layerMarketing data infrastructureData infrastructure spending projectionsOrganization intentCustomer data platformsData clean rooms

Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion

Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion
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United statesUnited kingdomMatt kilmartinKarl wirthDaniella harkinsMichael harrisonMichael katzDana goffData servicesWinterberry groupData layerMarketing data infrastructureData infrastructure spending projectionsOrganization intentCustomer data platformsData clean rooms

Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion

Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion
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United kingdomUnited statesKarl wirthMatt kilmartinDaniella harkinsDana goffMichael katzMichael harrisonWinterberry groupData servicesData layerMarketing data infrastructureData infrastructure spending projectionsOrganization intentCustomer data platformsData clean rooms

Global Ad Market: I m Back! - WhatTheyThink

After experiencing a steady decline in the global advertising market over the past several years, final numbers on global ad spending are projected to show growth for 2023 and not just growth, but significant growth. Heidi Tolliver-Walker digs into the numbers.

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