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John Battelle's Search Blog My First Day As An AdWords Advertiser

John Battelle's Search Blog A Big Day For Federated, and the Birth of Sovrn Holdings

John Battelle's Search Blog Five Years In One Place, An Appreciation

Five years and about two months ago, I wrote a blog post announcing the creation of Federated Media Publishing. I will admit I was scratching an itch, not certain that it would work out. In that post I hedged a my bet - mainly because I was still smarting from.

John Battelle's Search Blog It's Time To Call Out Fraud In The Adtech Ecosystem

As part of research I'm doing both for the book and for my upcoming conference (the CM Summit, more on that soon), I've been in pretty extensive conversations lately with dozens of key players in the advertising technology industry. I find the ecosystem that has developed  to be fascinating, complex, and ripe with opportunity (and…

John Battelle's Search Blog The Yin and Yang of Audience

(image) The Signal San Francisco conference is less than a week away, so I thought I'd take the time to explain my reasoning for the theme, and offer a curtain raiser of sorts on the day-long program. (PS, I have ten, and only ten, half price tickets available. Hit this link, and use the code "luckyday.") The…