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Apple, Peloton, Spotify Top Prophet's Brand Relevance

NEW YORK, Feb. 24, 2022 (GLOBE NEWSWIRE) More choice, more access, more control – this year’s most relevant brands enable consumers to have. ....

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Apple named the U.S.'s most relevant brand for seventh consecutive year

For the seventh year in a row, Apple has been named the United State’s most relevant brand in the annual Brand Relevance Index from Prophet. It’s based on 13,000 consumers in the U.S. who were asked which brands were most relevant in their lives, and why. Here’s what the Prophet consultancy group h ....

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Brand relevance index, headless CMS: Tuesday's daily brief

Pamela Parker,
What a difference a year makes: Prophet’s Brand Relevance Index
We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying albeit in different ways and through different channels and businesses have been adjusting.
This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken
up the Prophet Brand Relevance Index as never before.” ....

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Do you know headless? And what brands fared well in the pandemic; Tuesday's daily brief

Pamela Parker,
What a difference a year makes: Prophet’s Brand Relevance Index
We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying albeit in different ways and through different channels and businesses have been adjusting.
This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken up the Prophet Brand Relevance Index as never before.” ....

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The NHS... for its public health messaging: The Drum editorial team's best of 2020

The NHS has risen to the challenge of educating the public about the pandemic over the last year
It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors.
For the NHS, coronavirus has been as much a challenge of communication as it has been of care. And in the last year, the NHS has faced the challenge of educating the public about the pandemic while also facing down the efforts of those dedicated to spreading misinformation and disinformation. ....

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