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Pamela Parker,
What a difference a year makes: Prophet’s Brand Relevance Index
We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying albeit in different ways and through different channels and businesses have been adjusting.
This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken
up the Prophet Brand Relevance Index as never before.”
Pamela Parker,
What a difference a year makes: Prophet’s Brand Relevance Index
We’ve seen a lot of reflection over the past week or so, as we’ve now experienced a full year of pandemic living. Through it all, consumers have been buying albeit in different ways and through different channels and businesses have been adjusting.
This past week the Prophet consultancy released the findings of its regular Brand Relevance Index research, after surveying 13,000 U.S. consumers about the relevance of brands to their lives. Perhaps unsurprisingly, the firm says that “last year’s incalculable turbulence has shaken up the Prophet Brand Relevance Index as never before.”
For the Sixth Consecutive Year, the Branding Management Firm Prophet has listed Apple as the Top Global Brand for 2021
Prophet is a Brand Management Consulting firm and agency that specializes in branding, marketing, design, analytics, and innovation. Prophet is headquartered in San Francisco and has offices in the United States, Europe, and Asia. Yesterday Prophet announced the results of their sixth Prophet Brand Relevance Index, ranking of the most relevant brands based on consumer feedback.
Apple maintained its standing as the most relevant brand for the sixth year in a row, while brands like Peloton, Mayo Clinic, LEGO, Costco, Honda and PlayStation, took top spots for the first time. Notably, Disney dropped from No. 6 to No. 30, while Pinterest – the top social media brand – fell from No. 10 to No. 31. John Hopkins Medicine (No. 6) made it into the Index for the first time, while Apple, KitchenAid and Amazon held onto their positions in the top 10 from