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DOOH will definitely be an alternative in a cookieless future: Vishal Mukesh Parekh adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Unveiling Afro-Mexican Celebrations as a Mark of Freedom phmuseum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phmuseum.com Daily Mail and Mail on Sunday newspapers.
THE JAPANESE AMERICAN NATIONAL MUSEUM TO OPEN NEW EXHIBITION JULY 9 A LIFE IN PIECES: THE DIARY AND LETTERS OF STANLEY HAYAMI WITH 360-DEGREE VIDEO, ARTWORK, DIARY AND LETTERS pressreleasepoint.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressreleasepoint.com Daily Mail and Mail on Sunday newspapers.
Stories by Raheem Akingbolu As part of measures to enable advertisers solve the challenges associated with offline measurement, the Outdoor Advertising Association of Nigeria (OAAN) and Interaction Channel Limited (ICL), an advertising technology company, have embarked on a strategic collaboration to provide a currency of measurement for the OOH sub-sector in Nigeria, using the innovative ‘Moving Audiences’ platform. Announcing the partnership in Lagos recently, the two parties disclosed that they will leverage best-in-class global technology, data and tools to drive strategy, planning and buying of Out-of-Home advertising for advertisers and brands. The Moving Audiences platform comes with devices that analyse people’s outdoor patterns across the country without revealing their personal deatils, combining data with detailed mapping of every outdoor site, including places such as rail stations, shopping malls, airports, roadside, bus stops etc. ....
Let’s talk about your newly launched platform, ‘Moving audiences’. What is it about? Interaction channel is an advertising technology company that holds a strategic partnership with a company known as Moving Walls. Moving Walls is a global company sitting in Singapore, but operates out of four continents and over 11 markets globally. We have an exclusive partnership with them in Nigeria and West Africa. Moving Walls basically operates an intelligence location platform. The location intelligence technology is what we have onboarded in Nigeria. Location intelligence refers to technologies that allow you to build knowledge about behaviours of audiences or consumers across different locations and points of interest. To be able to operate this type of technology, you will need a lot of data sources. So, what we have done is not rely on one data source, but on multiple data sources, because environments defer. For instance, we are speaking within a confined environment; it ....