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AirAsia counts down their biggest ever free seats sale with DOOH campaign

On 7th November 2022, AirAsia launched its biggest ever ‘Mega Sale’. 7 million free seats were offered to celebrate an 700 million passengers flown in conjunction with the airline’s 21 year anniversary. The seven day sale was supported by a Out-of-Home (OOH) campaign, which counted down each day of ....

Srikanth Ramachandran , Mahek Shah , Moving Walls , Moving Audiences , Moving Wall , Account Management ,

Moving Walls partners with GroupM to deliver automated, accountable DOOH across The Philippines

This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines. ....

Yasmin Mallari , Norman Davadilla , Advertising Association Of The Philippines , Moving Walls , Groupm Philippines , Moving Audiences , Location Media Xchange , Out Of Home Advertising Association , Chief Investment Officer , Moving Walls Philippines , Groupm Philippines , Norman Davadilla , Moving Walls , Moving Audiences , Ocation Media Exchange ,

GroupM, Moving Walls to provide data-driven OOH to Indonesia

GroupM, a media investment company, and outdoor advertising technology provider Moving Walls, have partnered to provide audience data driven planning, buying, and measurement for out-of-home advertising in Indonesia, according to a company press release. Through this partnership, GroupM aims to… ....

Srikanth Ramachandran , Moving Walls , Moving Audiences , Display Technology , Ooh Advertising , Ed Signs , Utdoor Signage ,

Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia

Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared. ....

Jakarta Raya , Jl Asia Afrika , Forecasting Love , Twenty Five One , Asia Afrika Jakarta , Grand Indonesia , Ndonesia Moving Walls , Moving Audiences ,

Seaoil uses location-based DOOH campaign to target motorists

Seaoil, a fuel company from the Philippines, used real-time data to play location-aware messages informing motorists of the closest Seaoil gas station in a digital-out-of-home (DOOH) ad campaign, according to a company press release. The directional campaign was executed by… ....

David Golyat , Moving Walls , Google Maps , Moving Audiences , Digital Billboards , Display Technology , Ooh Advertising , Utdoor Signage ,