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OMIG pilots test best use of location data for securing superior campaign ROI

OMIG pilots test best use of location data for securing superior campaign ROI
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
Advertising brands like Foodpanda, Kotra Pharma, and Lalamove that identify the best use of location data for planning and execution in their OOH campaigns to yield better ROI are part of Outernet Marketing Innovation Group (OMIG), a collective group of marketing innovation leaders coming together to put out the best practices and guidelines of OOH to the wider community.
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting. Moving Walls, the driving force behind OMIG, has shared a few case studies of campaigns that were planned and executed using the location media technology: ....

Hasnain Babrawala , Kotra Pharma , Roj Tirona , Outernet Marketing Innovation Group , Better Campaign Measurement , Continuous Audience , Moving Walls , Brand Media , More Dynamic To Environment , Brand Manager , Adobo Magazine , Campaign Spotlight , Campaigns To Brand Recall And Digital , Forced Exposure , Moving Audiences Decisions , Piong Teck Onn , Managing Director , கோத்ரா பார்மா , நகரும் சுவர்கள் , பிராண்ட் மீடியா , பிராண்ட் மேலாளர் , கட்டாயப்படுத்தப்பட்டது நேரிடுவது , நிர்வகித்தல் இயக்குனர் ,

Why courier firm Lalamove invested in OOH and DOOH during lockdown in Malaysia

By Shawn Lim-04 March 2021 01:00am
Lalamove recorded a positive growth during this period, Singh claims
As the Asia Pacific region starts to loosen pandemic restrictions, marketers need to be flexible and agile to maximize performance from their out-of-home and digital out-of-home spend. The Drum finds out how delivery firm Lalamove is getting the most mileage out of its OOH and DOOH spend in Malaysia.
It s almost a year since Malaysia introduced the Conditional Movement Control Order (CMCO), its lockdown bid to control the spread of coronavirus. The order prohibited a wide range of activities, including mass gatherings and inter-state travel. For the country s advertising industry, attractive city sites became ghost towns and most brands refocused marketing on personal and at-home devices where the public was spending more time. ....

Melissa Sim , Rajiv Rai Singh , Conditional Movement Control Order , Asia Pacific , Rai Singh , Southeast Asia , Moving Walls , Future Of Media , மெலிசா சிம் , ராஜீவ் ராய் சிங் , நிபந்தனை இயக்கம் கட்டுப்பாடு ஆர்டர் , ஆசியா பெஸிஃபிக் , ராய் சிங் , தென்கிழக்கு ஆசியா , நகரும் சுவர்கள் , எதிர்கால ஆஃப் மீடியா ,

Moving Walls announces appointments of Charranjeet Singh Arora, Sujit Banerjee & Heng Aw

The key appointments have been made to drive Indonesian, Indian, and emerging markets
by
Updated: Feb 8, 2021 12:23 PM
Ex CEO of Kinetic Worldwide Charranjeet Singh Arora has joined Moving Walls in his new role as Business Development Director.
Commenting on his appointment, Arora stated, “2020 was a challenging year for everyone due to the pandemic. I’ve decided to move back to Jakarta to be closer to my family. The opportunity has now arrived to assume my new role in Moving Walls, where I look forward to working with the high-performing team here to revolutionise demand automation of OOH in the region.” ....

Jakarta Raya , Charranjeet Singh Arora , Asia Pacific , Sujit Banerjee , Srikanth Ramachandran , Dentsu Aegis Network , Business Development Director , Novartis Consumer Health Division , Interpublic Group , Lintas Media Group , Posterscope Group , Capital World Media Services Pvt Ltd , Star Group , Worldwide Partners Inc , Kinetic Worldwide Charranjeet Singh Arora , Moving Walls , Business Development , Sahara Media , Rapport Worldwide , News Crop , Reliance Entertainment , Dentsu Aegis , Vice President , Capital World Media Services Pvt , Regional Executive Director , Consumer Health Division ,

'Joseph Rodríguez: LAPD 1994': New book and online exhibition by the Bronx Documentary Center

Joseph Rodríguez: LAPD 1994 : New book and online exhibition by the Bronx Documentary Center
Pacific Division officers confront a man found squatting in an apartment building garage.
BRONX, NY
.- In a year when millions of Americans poured into the streets demanding changes in police strategy, training and deployment, the Bronx Documentary Center (BDC) believes a crucial part of the conversation should be Joseph Rodríguezs photo series and just-released book, LAPD 1994.
The BDCs online exhibition with images and text from Rodríguezs book gives us an up-close and personal look at the cops, victims, and violent perpetrators in working-class communities of Pico Union, Rampart, and South Central Los Angeles. ....

New York , United States , United Kingdom , Mexico City , Distrito Federal , University Of La Verne , Los Angeles , Cynthia Rivera , Rodney King , Joseph Rodri , Michael Kamber , Lauren Lee White , Pico Union , Bronx Documentary Center , Photography Program , International Center , National Geographic , New York Times , School Of Visual Arts , Washington Post , Society Institute , National Press Photographers Association , South Central Los , Black Lives Matter , Visual Arts , Documentary Photography Program ,

Charanjeet Singh Arora joins Moving Walls as Director, Business Development

Arora had quit from his post as Co-CEO of Kinetic India in September last year
by
Updated: Jan 7, 2021 9:30 AM
Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic India, has joined Moving Walls as Director of Business Development.
Arora had quit from his post in September last year. e4m has reached out to Moving Walls and is yet to get a response.
Back then, when e4m had reached out to him, Arora had spoken of plans to relocate to Indonesia “We all know what the market situation is like at the moment due to COVID, so as of now, I do not have anything in hand. Since the time the pandemic has started, I’ve been staying alone in Gurgaon and at the earliest opportunity I’ll be moving to Indonesia where my family is.” ....

Charanjeet Singh Arora , Interpublic Group , Lintas Media Group , Business Development , Star Group , Kinetic India , Moving Walls , Sahara Media , Network For , Internet Marketing , Digital Media , Digital Marketing , Gtv Media , Print Media , Radio Media , Advertising Agencies Announcements , Marketing Announcements , Print Media Anno , சரஞ்சீத் சிங் அரோரா , வணிக வளர்ச்சி , நட்சத்திரம் குழு , கிநெடிக் இந்தியா , நகரும் சுவர்கள் , சஹாரா மீடியா , வலைப்பின்னல் க்கு , இணையதளம் சந்தைப்படுத்தல் ,