Ugochukwu Aliogo News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Let’s talk about your newly launched platform, ‘Moving audiences’. What is it about?
Interaction channel is an advertising technology company that holds a strategic partnership with a company known as Moving Walls. Moving Walls is a global company sitting in Singapore, but operates out of four continents and over 11 markets globally. We have an exclusive partnership with them in Nigeria and West Africa. Moving Walls basically operates an intelligence location platform. The location intelligence technology is what we have onboarded in Nigeria.
Location intelligence refers to technologies that allow you to build knowledge about behaviours of audiences or consumers across different locations and points of interest. To be able to operate this type of technology, you will need a lot of data sources. So, what we have done is not rely on one data source, but on multiple data sources, because environments defer. For instance, we are speaking within a confined environment; it ....

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