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OAAN, ICL Partner on Audience Measurement for Out-of-home Sub-Sector

Stories by Raheem Akingbolu
As part of measures to enable advertisers solve the challenges associated with offline measurement, the Outdoor Advertising Association of Nigeria (OAAN) and Interaction Channel Limited (ICL), an advertising technology company, have embarked on a strategic collaboration to provide a currency of measurement for the OOH sub-sector in Nigeria, using the innovative ‘Moving Audiences’ platform.
Announcing the partnership in Lagos recently, the two parties disclosed that they will leverage best-in-class global technology, data and tools to drive strategy, planning and buying of Out-of-Home advertising for advertisers and brands.
The Moving Audiences platform comes with devices that analyse people’s outdoor patterns across the country without revealing their personal deatils, combining data with detailed mapping of every outdoor site, including places such as rail stations, shopping malls, airports, roadside, bus stops etc. ....

Ijedi Iyoha , Emmanuel Ajufo , Olalekan Fadolapo , Raheem Akingbolu , Femi Adelusi , Tosan Omagbemi , Interaction Channel , Interaction Channel Limited , Media Independent Practitioners Association Of Nigeria , Advertising Practitioners Council Of Nigeria , Outdoor Advertising Association Of Nigeria , Outdoor Advertising Association , Moving Audience , Moving Audiences , Moving Walls , Managing Director , Media Independent Practitioners Association , Advertising Practitioners Council , தொடர்பு சேனல் , தொடர்பு சேனல் வரையறுக்கப்பட்டவை , மீடியா சுயாதீனமான ப்ர்யாக்டிஶநர்ஸ் சங்கம் ஆஃப் நைஜீரியா , நகரும் பார்வையாளர்கள் , நகரும் சுவர்கள் , நிர்வகித்தல் இயக்குனர் , மீடியா சுயாதீனமான ப்ர்யாக்டிஶநர்ஸ் சங்கம் ,

Quividi partners with Moving Walls for programmatic DOOH

Dec. 18, 2020
Quividi, a campaign intelligent platform for DOOH, has integrated with Moving Walls, an advertising technology provider, for programmatic DOOH. Moving Walls integrated its data management platform with Quividi s real-time audience and campaign intelligence data and analytics to provide a cloud-based planning, buying and measurement solution, according to a press release.
Quividi s anonymous video analytics enables better campaign intelligence via sensors and helps enable dynamically targeted campaigns.
Quividi s AVA solution will strengthen the output of our patented multi-sensor measurement solution Moving Audiences, Srikanth Ramachandran, CEO, founder of Moving Walls, said in the release. The scalable adoption of programmatic DOOH will depend on the quality of data sets and the reliability of impression multipliers that ultimately decides where and when the content will be played. We are excited to work with Quividi to empower demand side platfor ....

Srikanth Ramachandran , Moving Walls , Moving Audiences , ஸ்ரீகாந்த் ராமச்சந்திரன் , நகரும் சுவர்கள் , நகரும் பார்வையாளர்கள் ,