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JCDecaux appoints new head of campaign execution


JCDecaux appoints new head of campaign execution
April 29, 2021 11:06
Out-of-home company JC Decaux has appointed Amanda Munce as its new head of campaign execution.
She joins with extensive campaign experience, spending 12 years working at Seven West Media, most recently in the role of commercial inventory manager. Her new role at JC Decaux, previously in the operations department, has been restructured to sit within the broader sales team.
Munce will lead the campaign delivery, campaign installations and campaign services teams, reporting to Cassandra Cameron, executive general manager for revenue strategy and operations.
Munce
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On joining JC Decaux, Munce said: “I am so excited to join this progressive business and look forward to leading the team to deliver exceptional client service with customer success at the heart of everything we do.” ....

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JC Decaux announces Adobe tech partnership and integration


JC Decaux announces Adobe tech partnership and integration
April 16, 2021 10:03
JC Decaux has announced a new partnership with Adobe that will allow marketers to engage clients across online and real-world environments.
The partnership will allow marketers to engage audiences who have been exposed to a JC Decaux campaign, and also identify which out-of-home locations a brand’s online audiences are more likely to engage with.
The Out-Of-Home (OOH) provider announced the new Adobe integration as part of the launch of its recently announced programmatic offering, which now allows the company to trade 100% of its digital inventory programmatically.
JC Decaux has advised Mumbrella it currently has 700 digital screens activated for programmatic. ....

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JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions


JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions
JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting
JCDecaux s programmatic out-of-home campaign with Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic campaign.
After first touting plans to bring programmatic to its offering at scale to market in 2019, JCDecaux has officially taken the wrappers off its scaled programmatic proposition. The out-of-home (OOH) provider is claiming to be the first publisher locally to trade 100 per cent of its digital roadside inventory programmatically. ....

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