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First 8 brands on QMS City of Network next-gen OOH network revealed

QMS confirms a mix of luxury goods, alcohol, technology and media brands for the debut of its new City of Sydney network street furniture ....

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Coronavirus-Blog: Die Lage am Freitag, 4. Juni

Coronavirus-Blog: Die Lage am Freitag, 4. Juni
ndr.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ndr.de Daily Mail and Mail on Sunday newspapers.

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JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions

JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions
JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting
JCDecaux s programmatic out-of-home campaign with Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic campaign.
After first touting plans to bring programmatic to its offering at scale to market in 2019, JCDecaux has officially taken the wrappers off its scaled programmatic proposition. The out-of-home (OOH) provider is claiming to be the first publisher locally to trade 100 per cent of its digital roadside inventory programmatically. ....

United Kingdom , Gemma Terry , David Sutherland , Cassandra Cameron , Ben Baker , Tourism Tasmania , Verizon Media , Tourism Australia , Adobe Audience , Essie Wake , Media Companies , Digital Advertising , Tourism Tasmania , Programmatic Advertising , Out Of Home Advertising , Nms Media , Digital Out Of Home , ஒன்றுபட்டது கிஂக்டம் , எம்மா டெர்ரி , டேவிட் சதர்லேண்ட் , காஸ்ஸான்ற கேமரூன் , பென் ரொட்டி சுடுபவர் , சுற்றுலா டாஸ்மேனியா , வெரிசோன் மீடியா , சுற்றுலா ஆஸ்திரேலியா , கட்டுரை எழுந்திரு ,