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JC Decaux announces Adobe tech partnership and integration

JC Decaux announces Adobe tech partnership and integration
April 16, 2021 10:03
JC Decaux has announced a new partnership with Adobe that will allow marketers to engage clients across online and real-world environments.
The partnership will allow marketers to engage audiences who have been exposed to a JC Decaux campaign, and also identify which out-of-home locations a brand’s online audiences are more likely to engage with.
The Out-Of-Home (OOH) provider announced the new Adobe integration as part of the launch of its recently announced programmatic offering, which now allows the company to trade 100% of its digital inventory programmatically.
JC Decaux has advised Mumbrella it currently has 700 digital screens activated for programmatic. ....

Zanda Wilson , Cassandra Cameron , Adobecassandra Cameronessie Wakejc Decauxjcdecaux , Music Network Radio , Outdoor Media Association , Adobe Audience , Essie Wake , Assistant Editor , Music Network , Rolling Stone Australia , Brag Magazine , Evolve Media , Adobecassandra Cameronessie Wake , ஜண்தா வில்சன் , காஸ்ஸான்ற கேமரூன் , இசை வலைப்பின்னல் வானொலி , ஔட்‌டோர் மீடியா சங்கம் , கட்டுரை எழுந்திரு , உதவியாளர் ஆசிரியர் , இசை வலைப்பின்னல் , உருட்டுதல் ஸ்டோந் ஆஸ்திரேலியா , தற்பெருமை பத்திரிகை , பரிணாமம் மீடியா ,

JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions

JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions
JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting
JCDecaux s programmatic out-of-home campaign with Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic campaign.
After first touting plans to bring programmatic to its offering at scale to market in 2019, JCDecaux has officially taken the wrappers off its scaled programmatic proposition. The out-of-home (OOH) provider is claiming to be the first publisher locally to trade 100 per cent of its digital roadside inventory programmatically. ....

United Kingdom , Gemma Terry , David Sutherland , Cassandra Cameron , Ben Baker , Tourism Tasmania , Verizon Media , Tourism Australia , Adobe Audience , Essie Wake , Media Companies , Digital Advertising , Tourism Tasmania , Programmatic Advertising , Out Of Home Advertising , Nms Media , Digital Out Of Home , ஒன்றுபட்டது கிஂக்டம் , எம்மா டெர்ரி , டேவிட் சதர்லேண்ட் , காஸ்ஸான்ற கேமரூன் , பென் ரொட்டி சுடுபவர் , சுற்றுலா டாஸ்மேனியா , வெரிசோன் மீடியா , சுற்றுலா ஆஸ்திரேலியா , கட்டுரை எழுந்திரு ,

JC Decaux launches new proprietary creative effectiveness tool OPTIX

JC Decaux launches new proprietary creative effectiveness tool OPTIX
March 2, 2021 10:12
JC Decaux has launched JC Decaux OPTIX, a new proprietary creative effectiveness tool that uses machine learning to review the visual effectiveness of creative and predict performance.
OPTIX was created with the Out-Of-Home (OOH) provider’s data science team, and will assist advertisers understand what elements of their creative are driving the most audience engagement and viewer attention.
JC Decaux provides saliency heatmap reports to its advertisers pre-campaign, and with the use of OPTIX, will assist them to identify elements such as call to action and branding for improvement to effectiveness. ....

Zanda Wilson , Rob Sloan , Max Eburne , Kristian Muhllechner , Music Network Radio , Essie Wake , Assistant Editor , Music Network , Rolling Stone Australia , Brag Magazine , Music Feeds , ஜண்தா வில்சன் , கொள்ளை ஸ்லோன் , இசை வலைப்பின்னல் வானொலி , கட்டுரை எழுந்திரு , உதவியாளர் ஆசிரியர் , இசை வலைப்பின்னல் , உருட்டுதல் ஸ்டோந் ஆஸ்திரேலியா , தற்பெருமை பத்திரிகை , இசை ஊட்டங்கள் ,

CMO profile: How JCDecaux is making advertising dynamic by default

CMO profile: How JCDecaux is making advertising dynamic by default
Chief marketing officer of out-of-home player details latest data-driven creative optimisation and audience management tools
Essie Wake
‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.
The marketing leader recently caught up with
CMO to discuss the state of play of out-of-home as well as launch of JCDecaux’s latest data-driven offering for advertisers, Optix. This new deep learning technology tool provides dynamic creative optimisation by predicting the visual saliency of creative campaigns for out-of-home advertisers. ....

France General , New South Wales , Neutral Bay , University Of Oxford , Outdoor Media Association , Flight Centre , Data Corp , Essie Wake , Military Road , Creaming Soda , Pepsi Max , Adobe Audience , Cmo Profile , Out Of Home Advertising , Cmo Role , Marketing Leadership , பிரான்ஸ் ஜநரல் , புதியது தெற்கு வேல்ஸ் , நடுநிலை வளைகுடா , பல்கலைக்கழகம் ஆஃப் ஆக்ஸ்ஃபர்ட் , ஔட்‌டோர் மீடியா சங்கம் , விமானம் மையம் , தகவல்கள் கார்ப் , கட்டுரை எழுந்திரு , இராணுவம் சாலை , பெப்சி அதிகபட்சம் ,