Imagine this it’s the height of the holiday season, and your hotel is fully booked. You have limited staff, but you’re not worried. Why? Because your text messaging app helps guests easily communicate their needs and an AI assistant automatically provides accurate answers. How much simpler would that make your daily operations?
Adobe pitches at first-party customer data challenge, marketing workflow with latest tech releases
Adobe Experience Cloud fresh features and tools canvass first-party data collaboration, customer journey anlaytics and optimisation, ecommerce and marketing workflow management
Customer data management, reporting and actionability was put firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities.
A decade on from its push into the digital marketing category, the swathe of new product and feature announcements to Adobe’s Experience Cloud announced this week extended the breadth of the platform across not only data-driven marketing orchestration, but also customer journey management, commerce and the marketing function’s operating workflow.
JC Decaux announces Adobe tech partnership and integration
April 16, 2021 10:03
JC Decaux has announced a new partnership with Adobe that will allow marketers to engage clients across online and real-world environments.
The partnership will allow marketers to engage audiences who have been exposed to a JC Decaux campaign, and also identify which out-of-home locations a brand’s online audiences are more likely to engage with.
The Out-Of-Home (OOH) provider announced the new Adobe integration as part of the launch of its recently announced programmatic offering, which now allows the company to trade 100% of its digital inventory programmatically.
JC Decaux has advised Mumbrella it currently has 700 digital screens activated for programmatic.
JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions
JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting JCDecaux s programmatic out-of-home campaign with Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic campaign.
After first touting plans to bring programmatic to its offering at scale to market in 2019, JCDecaux has officially taken the wrappers off its scaled programmatic proposition. The out-of-home (OOH) provider is claiming to be the first publisher locally to trade 100 per cent of its digital roadside inventory programmatically.