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From an environmental and sensory standpoint, it makes sense to create ‘hybrid’ products from a blend of plant-based and meat proteins. Yet experts are dubious the category will take off. Novel ‘blended’ or ‘hybrid’ products, whereby a portion of meat is replaced with plant-based ingredients, have been fighting to gain market share in recent years. In the UK, retail majors Waitrose, Sainsbury’s, Tesco, and M&S have incorporated hybrid meat products into their own-label ranges. Elsewhere in Europe, start-ups are also tapping into the trend. Austrian company Rebel Meat, for example, makes its Rebel Meat Burger from 50% beef and 50% plant-based ingredients. ....
Cultivating animal fat for plant-based meat: ‘Nobody wants a burger that tastes of coconut’ London-based start-up Hoxton Farms is cultivating animal fat for plant-based meat alternatives. What is the secret to the duo’s competitive edge? Computational biology, the founders tell FoodNavigator. The global meat market is worth some $1.3trn. The newer, plant-based meat alternative market is valued around the $4.3bn mark. Yet despite their sizeable values, entrepreneurs Ed Steele and Dr Max Jamilly say both industries have serious flaws. “The global meat market is broken. It’s killing us, it’s killing the planet,” said Dr Jamilly. “2020 was a great example of how global food security is at an all-time low. Food supply is fragile and traditional intensive agriculture has a big role in the spread of animal-borne disease, antibiotic resistance, and its enormous impact on climate.” ....