Rebel Meat Burger News Today : Breaking News, Live Updates & Top Stories | Vimarsana

From an environmental and sensory standpoint, it makes sense to create ‘hybrid’ products from a blend of plant-based and meat proteins. Yet experts are dubious the category will take off.
Novel ‘blended’ or ‘hybrid’ products, whereby a portion of meat is replaced with plant-based ingredients, have been fighting to gain market share in recent years.
In the UK, retail majors Waitrose, Sainsbury’s, Tesco, and M&S have incorporated hybrid meat products into their own-label ranges.
Elsewhere in Europe, start-ups are also tapping into the trend. Austrian company Rebel Meat, for example, makes its Rebel Meat Burger from 50% beef and 50% plant-based ingredients. ....

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