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Jim Beam targets ‘bored beer fans’ with Highballs 7th January, 2021 by Owen Bellwood Bourbon brand Jim Beam has launched a new campaign that promotes its signature Highball serve as an alternative for ‘bored beer fans’. Jim Beam will host Beam Gardens pop-ups across the US The new campaign launched across the US this month and encourages drinkers to order the Jim Beam Highball when they’re looking for a ‘light and refreshing’ option instead of a beer. The Highball drink is made by mixing Jim Beam Bourbon with ice and ginger ale. The campaign first aired on 4 January with a TV spot titled Need a Break From Beer. The advert featured ‘classic beer tropes’, including a traditionally dressed German couple ordering a Bavarian-style hefeweizen, a man pushing a ‘dark, heavy brew’, and a pair of hipsters offering an India pale ale. ....
For many drinkers, there’s nothing more refreshing than a nice cold beer. One liquor maker, however, is hoping to break people out of the habit of just going straight to beer when they need to unwind. Jim Beam is launching a new marketing campaign that asks beer drinkers to take a break from beer. According to a press release, the campaign kicks off in early January and is dubbed “Need a Break From Beer.” The company isn’t just asking drinkers to change up their drinks, either. Jim Beam is promoting the Jim Beam Highball as a specific alternative to beer. The cocktail is simply just a combination of Jim Beam Bourbon, ice and ginger ale. ....
Jim Beam® Debuts National Campaign Encouraging Bored Beer Fans To Take A Break From Beer And Make The Switch To A Refreshing Jim Beam Highball Disruptive TV and multimedia campaign promotes the highly sessionable alternative for those who are ready to put down their beers News provided by Share this article CHICAGO, Jan. 6, 2021 /PRNewswire/ Jim Beam ® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they re looking for a light and refreshing option instead of their ne ....