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Jim Beam® Debuts National Campaign Encouraging Bored Beer Fans To Take A Break From Beer And Make The Switch To A Refreshing Jim Beam Highball Disruptive TV and multimedia campaign promotes the highly sessionable alternative for those who are ready to put down their beers News provided by Share this article CHICAGO, Jan. 6, 2021 /PRNewswire/ Jim Beam ® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they re looking for a light and refreshing option instead of their ne ....
The bourbon brand s latest campaign highlights a simple cocktail: the highball Jim Beam s in-person Beam Gardens mimic the atmosphere of beer gardens but serve bourbon drinks. Jim Beam January 6, 2021 While the craft beer enthusiasts are certainly going strong, Jim Beam is hoping to tap into a different segment of the population with its new campaign: drinkers who are tired of hearing about the latest brewing techniques and just want a refreshing beverage without the bloat and extra carbs. Don t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ....