Stay updated with breaking news from Beam gardens. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Jim Beam targets ‘bored beer fans’ with Highballs 7th January, 2021 by Owen Bellwood Bourbon brand Jim Beam has launched a new campaign that promotes its signature Highball serve as an alternative for ‘bored beer fans’. Jim Beam will host Beam Gardens pop-ups across the US The new campaign launched across the US this month and encourages drinkers to order the Jim Beam Highball when they’re looking for a ‘light and refreshing’ option instead of a beer. The Highball drink is made by mixing Jim Beam Bourbon with ice and ginger ale. The campaign first aired on 4 January with a TV spot titled Need a Break From Beer. The advert featured ‘classic beer tropes’, including a traditionally dressed German couple ordering a Bavarian-style hefeweizen, a man pushing a ‘dark, heavy brew’, and a pair of hipsters offering an India pale ale. ....
The bourbon brand s latest campaign highlights a simple cocktail: the highball Jim Beam s in-person Beam Gardens mimic the atmosphere of beer gardens but serve bourbon drinks. Jim Beam January 6, 2021 While the craft beer enthusiasts are certainly going strong, Jim Beam is hoping to tap into a different segment of the population with its new campaign: drinkers who are tired of hearing about the latest brewing techniques and just want a refreshing beverage without the bloat and extra carbs. Don t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ....