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Roundup of Tokyo area events and festivals in June

Though the weather can be dreary, there are plenty of events and festivals to enjoy, like Reggae Fest and indoor beer gardens. ....

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DJ Khaled's BLESSWELL™ Pops Up in the Windy City
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Jim Beam Highball: A refreshing drink for WFH inspiration

This post is sponsored by Beam Suntory.
The pandemic has changed the way that many people purchase and consume alcohol. Instead of drinking outside at clubs or bars, more consumers are now drinking at home with their friends and family – often to de-stress after a long day working from home (WFH).
The chance to relax with co-workers and friends after office hours has vanished because of WFH routines, but people still want to unwind after work.
Jim Beam has stayed ahead of this trend with the Jim Beam Highball. An easy-to-make drink, its crisp and zesty taste makes it ideal for a relaxing way to finish the end of the day. Consumers can enjoy it without overindulging, as it is light enough for someone to have a fun night, but still be bright-eyed and ready for work the next day. ....

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Jim Beam® Debuts National Campaign Encouraging Bored Beer Fans To Take A Break From Beer And Make The Switch To A Refreshing Jim Beam Highball

Jim Beam® Debuts National Campaign Encouraging Bored Beer Fans To Take A Break From Beer And Make The Switch To A Refreshing Jim Beam Highball
Disruptive TV and multimedia campaign promotes the highly sessionable alternative for those who are ready to put down their beers
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CHICAGO, Jan. 6, 2021 /PRNewswire/ Jim Beam
® Bourbon is kicking off the year by finally offering drinkers a solution to their beer boredom: the refreshing and highly sessionable Jim Beam Highball. The Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale, is the perfect alternative for those who are bored of beer but find themselves ordering another one on autopilot. The new marketing campaign, launching nationally this month, encourages those drinkers to add the Jim Beam Highball to their repertoire and order one when they re looking for a light and refreshing option instead of their ne ....

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