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Data Privacy Protocol Alliance Forms To Build A Decentralized Data Ecosystem – Bankless Times

Data Privacy Protocol Alliance Forms To Build A Decentralized Data Ecosystem
More than 20 businesses worldwide have announced the creation of the Data Privacy Protocol Alliance (DPPA), to build a decentralized blockchain-based data ecosystem that provides consumers control of their data and competes against the entrenched data monopolies.
Ownership of our personal data is the cornerstone of a future where data privacy is inherent, and data monetization is available. According to a recent BIGtoken survey of more than 35,000 consumers, 78 per cent said they’re somewhat concerned or extremely concerned about their data privacy.
And they should be. Today, the manner in which data is aggregated and used is opaque. While steps have been taken regarding consumer data collection standards, data privacy policies and adherence, and permission-first monetization, all current solutions are centralized and increasingly dominated by the “Big Tech” monopolies. The c ....

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Global TV Group research shows how TV drives business outcomes

| 02 May 2021
The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, has released the first of three topical updates of its Global TV Deck planned for 2021.
The compendium gathers research summaries from various countries and covers critical studies as “The Halo Effect: TV As A Growth Engine” (VAB/Effectv), “Not all reach is equal” (Screenforce DACH/Karen Nelson-Field), “TV Drives Advertising Effectiveness that Lasts” (Accenture/thinktv Canada), and “Profitability: The Business Case for Advertising” (Thinkbox/Ebiquity/Gain Theory).
Findings show that within the first fortnight of a campaign, TV delivers on average 23% of media-driven sales, while campaigns with a 70% to 90% coverage deliver the best possible impact in terms of contribution to sales and penetration. ....

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New research reveals the real value of TV

New research reveals the real value of TV
cmo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmo.com.au Daily Mail and Mail on Sunday newspapers.

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Measurement, diversity and radical partnerships

Measurement, diversity and radical partnerships
These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event
Advertisers’ businesses are failing to grow beyond a 10% threshold because of an over-reliance on maintaining the status quo rather than striving for innovation, according to global media agency Wavemaker.
“You’ve probably heard us citing a troubling statistic: that 90% of brands grew less than 10% in market share over the past decade,” said Verra Budimlija, Wavemaker’s UK’s chief strategy officer. “Frankly, that’s not good enough.”
Budimlija was overseeing an online event hosted by the agency, featuring a trio of panel sessions moderated by Omar Oakes, ....

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