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Why attention matters in reporting: It s time to redefine share of voice

Why attention matters in reporting: It s time to redefine share of voice
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Emily wilsonKaren nelsonAttention adjusted shareVoice theoryAttention scoreAmplified intelligenceKaren nelson field

TV Advertising Spend Rose by 9% in Q1 2024

TV Advertising Spend Rose by 9% in Q1 2024
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Jill mcgrathKaren nelsonIreland total video panelTotal video panelKaren nelson fieldAmplified intelligence

Businesses are flying blind without clarity on return of marketing investment

Many decision-makers would be horrified to learn more than eight out of every R10 spent on digital marketing has zero impact.

United statesKaren nelsonAgriculture organisationNational arts festivalMc saatchi group south africaRome based united nations foodKaren nelson fieldSouth americaChief commercialDigital officer

Opinion: Brands Should Pay Attention to New TV Advertising AV Research

Opinion: Brands Should Pay Attention to New TV Advertising AV Research
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Karen nelsonRichard colwellAmplified intelligenceKaren nelson fieldRyder cup

TV Advertising Captures Largest Share of Attention According to New Research

TV Advertising Captures Largest Share of Attention According to New Research
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Karen nelsonJill mcgrathPay attentionAmplified intelligenceKaren nelson fieldLong lunchAviva stadium