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Why attention matters in reporting: It's time to redefine share of voice

Why attention matters in reporting: It's time to redefine share of voice
adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.

Emily Wilson , Karen Nelson , Attention Adjusted Share , Voice Theory , Attention Score , Amplified Intelligence , Karen Nelson Field ,

TV Advertising Spend Rose by 9% in Q1 2024

TV Advertising Spend Rose by 9% in Q1 2024
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Jill Mcgrath , Karen Nelson , Ireland Total Video Panel , Total Video Panel , Karen Nelson Field , Amplified Intelligence ,

Businesses are flying blind ... without clarity on return of marketing investment

Many decision-makers would be horrified to learn more than eight out of every R10 spent on digital marketing has zero impact. ....

United States , Karen Nelson , Agriculture Organisation , National Arts Festival , Mc Saatchi Group South Africa , Rome Based United Nations Food , Karen Nelson Field , South America , Chief Commercial , Digital Officer ,

Opinion: Brands Should Pay Attention to New TV Advertising AV Research

Opinion: Brands Should Pay Attention to New TV Advertising AV Research
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Karen Nelson , Richard Colwell , Amplified Intelligence , Karen Nelson Field , Ryder Cup ,

TV Advertising Captures Largest Share of Attention According to New Research

TV Advertising Captures Largest Share of Attention According to New Research
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Karen Nelson , Jill Mcgrath , Pay Attention , Amplified Intelligence , Karen Nelson Field , Long Lunch , Aviva Stadium ,