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ThinkTV launches Media Engine to enable econometric modelling for brands mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Why travel brands should continue to advertise through Omicron mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
July 26, 2021 9:43 Media industry body Think News Brands has released further findings from its Benchmark Series regarding the impact of advertising within news content. The study aims to understand the impact news platforms have along the path to purchase by measuring key metrics across short-and long-term memory as well as brand lift. Overseen by Dr Duane Varan, CEO of audience research lab MediaScience, the study included more than 5,350 participants and ran across 42 print runs and 252 websites which together created 6,037 unique brand exposures. The latest findings of the research found that quarter, half and full-page print ads in printed newspapers outperformed Facebook ads of all types by up to four times. ....
July 19, 2021 9:40 The fifth edition of ThinkTV’s The Payback Series shows the ability of television to deliver return on investment (ROI), as part of the media mix across various budgets. Outside of television, search was found to have the strongest ROI over the short term. It then becomes one of the weakest media selections for long-term timeframes, because search is inevitably driven by other media. The Payback Series explored a range of key business, marketing and media considerations to interrogate the optimal media mix to support brand growth. The study looked into the campaign performance of 60 brands with a collective annual turnover of $23 billion and an annual media spend of $450 million. ....