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Attention: How far away is it from becoming the ad industry's currency? campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
ACA launches new report: Australian Advertising Effectiveness Rules: To ESOV and Beyond campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a wold of fake news, fast facts and seriously depleted attention stamina starting an intelligent conversation on what it will take for businesses to win in an attention economy. ....
| 02 May 2021 The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, has released the first of three topical updates of its Global TV Deck planned for 2021. The compendium gathers research summaries from various countries and covers critical studies as “The Halo Effect: TV As A Growth Engine” (VAB/Effectv), “Not all reach is equal” (Screenforce DACH/Karen Nelson-Field), “TV Drives Advertising Effectiveness that Lasts” (Accenture/thinktv Canada), and “Profitability: The Business Case for Advertising” (Thinkbox/Ebiquity/Gain Theory). Findings show that within the first fortnight of a campaign, TV delivers on average 23% of media-driven sales, while campaigns with a 70% to 90% coverage deliver the best possible impact in terms of contribution to sales and penetration. ....
How long? 2-3 minutes Seven reasons to be cheerful about the post-pandemic TV ad market The importance of long-term brand strategy, the power of linear TV and spending your way out of a crisis are among the important takeaways from RTL Ad Connect’s annual Total Video Key Facts study 1 Long live linear People have never watched as much video content as they did during the pandemic, with daily viewing up by 81 minutes across the top five European markets and daily consumption in the US hitting five hours, 51 minutes. But one of the surprising trends was the robustness of linear TV. ....