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Advertising in news more useful than Facebook, YouTube: research geo.tv - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from geo.tv Daily Mail and Mail on Sunday newspapers.
July 26, 2021 9:43 Media industry body Think News Brands has released further findings from its Benchmark Series regarding the impact of advertising within news content. The study aims to understand the impact news platforms have along the path to purchase by measuring key metrics across short-and long-term memory as well as brand lift. Overseen by Dr Duane Varan, CEO of audience research lab MediaScience, the study included more than 5,350 participants and ran across 42 print runs and 252 websites which together created 6,037 unique brand exposures. The latest findings of the research found that quarter, half and full-page print ads in printed newspapers outperformed Facebook ads of all types by up to four times. ....
Euro 2020's two biggest lessons for marketers and media planners thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
According to data from ThinkTV, total TV (including traditional linear broadcast and on-demand video) engages 85 per cent of Australians every week. ....
The term ‘performance marketing’ was born around the time digital marketing took off, so after years of growth and now entering its early 20’s maybe it’s no surprise it is having something of an identity crisis, pondering where and how it fits into the big wide world of marketing. But it’s not the only one: marketing channels everywhere from outdoor to TV are using digital and technology to re-define their identity. As time has gone on ‘performance marketing’ has become a catch-all for several channels, buying metrics, and tactics and (if they are honest) now no-one is entirely sure what is and what isn’t classed as performance. As a result, the term is being used to define different things; surely the KPI of a definition? ....