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Advertising in news more useful than Facebook, YouTube: research geo.tv - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from geo.tv Daily Mail and Mail on Sunday newspapers.
July 26, 2021 9:43 Media industry body Think News Brands has released further findings from its Benchmark Series regarding the impact of advertising within news content. The study aims to understand the impact news platforms have along the path to purchase by measuring key metrics across short-and long-term memory as well as brand lift. Overseen by Dr Duane Varan, CEO of audience research lab MediaScience, the study included more than 5,350 participants and ran across 42 print runs and 252 websites which together created 6,037 unique brand exposures. The latest findings of the research found that quarter, half and full-page print ads in printed newspapers outperformed Facebook ads of all types by up to four times. ....
Is bad news really bad news for your brand? cmo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmo.com.au Daily Mail and Mail on Sunday newspapers.
Report: Premium digital advertising delivers higher brand recall, lift than rest of Internet, Facebook Latest tranche of Benchmark Series of research looking into the importance of context and premium media environments on advertising s impact shows superior performance of premium digital advertising environment Those are a few of the top-line findings of the latest Benchmark Series cross-media advertising study currently being conducted across Australia by audience research lab, MediaScience. The latest tranche of work is based on a study including more than 5300 participants and 252 websites and was focused specifically on digital display advertising formats as well as shortform video. The work involved creating test digital advertising across all shortform versions and placed across the sites, resulting in more than 6000 experiences. ....
Premium digital media creates superior recall and brand uplift, finds TPD report May 3, 2021 10:31 Advertising across premium digital channels is more effective than ‘run of the internet’ (niche and non-premium sites such as Mamamia and TechRadar) and Facebook, according to Think Premium Digital’s new The Benchmark Series study. The study is the largest cross-media advertising effectiveness study ever conducted in Australia, and ran across 252 websites, with 5,350 participants. Overseen by MediaScience CEO, Dr Duane Varan, the study compared how placement in premium digital channels performs compared to run-of-the-internet and Facebook. It looked at key metrics across short and long terms memory, plus brand lift. ....