Live Breaking News & Updates on Social Chapter Think News Brands

July 26, 2021 9:43
Media industry body Think News Brands has released further findings from its Benchmark Series regarding the impact of advertising within news content.
The study aims to understand the impact news platforms have along the path to purchase by measuring key metrics across short-and long-term memory as well as brand lift.
Overseen by Dr Duane Varan, CEO of audience research lab MediaScience, the study included more than 5,350 participants and ran across 42 print runs and 252 websites which together created 6,037 unique brand exposures.
The latest findings of the research found that quarter, half and full-page print ads in printed newspapers outperformed Facebook ads of all types by up to four times. ....

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