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Status report: Women-owned businesses after a year of the pandemic


Status report: Women-owned businesses after a year of the pandemic
From managing homes, ensuring the well-being of their children, and simultaneously performing at work to grow their businesses, women entrepreneurs have had a tough time in the last one year.
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The COVID-19 pandemic and the subsequent lockdowns hit all businesses in varying measures. But, they seem to have had the worst impact on women-owned businesses, according to data from
YourStory Research.
“When the pandemic first hit, nobody thought it would last for over a year. While running a business, along with running the house, can be done for a short time frame, an extended period of a year or more has adversely affected women entrepreneurs, CXOs, and executives,” Madhura Dasgupta, Founder of AspireForHer, told ....

Tamil Nadu , Santosh Narasipura , Radhika Agarwal , Manisha Singh , Madhura Dasgupta , Rahul Dravid , Narendrak Pasuparthy , Aditi Gupta , Dhianu Das , Gururaj Rao , Arvind Murali , Morgan Stanley , Cananda Group , Ibus Networks , Fund Of Funds , Yourstory Research , Fundraising Conundrum , Blume Venture Radhika Agarwal , Stellaris Venture Partner Aditi Gupta , Ashe Capital , Bengaluru Based Nanda Group , Deep Rooted , Puresh Daily , Alfa Ventures , Agility Venture , Morgan Stanley India Infrastructure ,

How a pandemic survival strategy birthed Bengaluru D2C startup Deep Rooted.Co


How a pandemic survival strategy birthed Bengaluru D2C startup Deep Rooted.Co
When the pandemic brought a Bengaluru firm supplying fruits and vegetables to restaurants on the verge of closure, its founders started delivering to apartments instead. That led them to set up the D2C farm-to-fork startup Deep Rooted.Co.
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Until early last year,
Avinash R, and
Santosh Narasipura were managing 100 acres of greenhouses, supplying vegetables to 130 restaurants in Bengaluru, and were happy that their farm-to-fork business was growing, when the pandemic and the ensuing lockdown almost brought it to a standstill.
The founders had been using 15 sub-one tonne trucks to deliver 5,000 tonnes of vegetables every year. So, during the first few months of the pandemic, April-June 2020, the business made losses on at least 300 tonnes of vegetables because buyers hotels and cloud kitchens had shut down. ....

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It's not just a fan, it's a feeling fan, says Havells’ new campaign


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FMEG company Havells India has rolled out a campaign for its technologically advanced ceiling fan offering.
Conceptualised by Mullen Lintas Delhi, the campaign ‘It s not just a fan, it s a feeling fan’ showcases IoT- (Internet of Things) enabled smart features such as voice control through smart devices, mobile app for remote access, and smart mode, where the fan automatically senses the temperature and humidity in the room and adjusts its speed. All the smart features are conveyed in a simple-to-understand format devoid of technical jargons.
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The campaign idea gives a fresh feel to the technology and presents it in a playful manner, resonating the message that even a kid can understand and operate it with ease. The technologically advanced smart features are described in simple language like it ‘feels voice’, ‘feels touch’ and ‘feels sweat’ to instantly connect with consumers ....

Sanket Chaudhary , Aarti Desai , Ekta Relan , Sarabjit Singh , Arunima Yadav , Amit Tiwari , Azazul Haque , Hari Krishnan , Arvind Murali , Mullen Lintas , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Havells India , Mediainfo Bureau Delhi , Mullen Lintas Delhi , Havells Smart Fan , Havells Feeling Fans , Havells India Limited , Caffeine Films , Havells New Campaign , சங்கெட் ச Ud த்ரி , ஆர்த்தி தேசாய் , சரப்ஜித் சிங் , அருணிமா யாதவ் , அமித் திவாரி , அஸாசுல் ஹக் ,