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Top News In Uture Of Tv Today - Breaking & Trending Today

Hollywood's Nearly 5-month Strike Could Be Coming To An End. What's Next For Advertisers?

Industry insiders say the landscape of entertainment has changed for good. Can advertisers adapt? ....

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Can Brands Be Bothered Getting Set Up On Yet Another Social Channel?

James Hacking, founder and chief playmaker at Socially Powerful, explains the social fatigue in the agency world as part of The Drum’s media convergence deep dive. Are we ready for another Meta product? ....

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The UK Won't Allow Longer Public Service Broadcaster Ad Breaks – Here's Why

For The Drum’s latest Deep Dive, The Media Convergence, Ed Cox, founder and managing director of Yonder Media, explains why the UK regulator Ofcom decided not to extend the duration of PSB TV ad breaks. ....

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As Netflix Cracks Down On Password Sharing, Its Ad Profiles Will Also Improve

Eli Heath, head of identity at Lotame offers an alternative theory as to why Netflix is cracking down on password sharing - it can never truly know who its ads reach if it doesn't. ....

New Jersey , United States , Media Agency Briefing , Holy Grail , Uture Of Tv ,

Marketers Are Ditching Influencers For TV Talent Says NBCUniversal Ad Boss

Maggy Chan tells us how the entertainment giant has seen an increase in requests to use its talent and IP as brands look for “safer” environments. ....

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