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Top News In Uture Of Tv Today - Breaking & Trending Today

The Drum | How A 12 To 1 Return On Investment Brought Heineken 0.0 Back To The Rovers Return

ITV will keep the alcohol-free beer flowing at Coronation Street’s fabled pub, as well as in Emmerdale’s Woolpack. We catch up with Heineken’s media head to hear why it’s extending the product placement deal. ....

United Kingdom , Birra Moretti , Jo Dring , Media Agency Briefing , Coronation Street , Rovers Return , Non Alcoholic , Rand Strategy , Uture Of Tv , Edia Planning And Buying ,

The Drum | Netflix's Elimination Of Its 'Basic' Plan Will Help It Compete In Advertising, Experts Say

The streaming giant’s decision to eliminate its ‘Basic’ ad-free service plan in the US and UK suggests the company is trying to squeeze more dollars out of each household – and bolster its ad business. It’s a plan that many experts believe will succeed. ....

United States , United Kingdom , Captify Augenfeld , Ross Benes , Britt Augenfeld , Mark Douglas , Darrick Li , Media Agency Briefing , North America , Squid Game , Ad Spend , Uture Of Tv ,

The Drum | What BT And Discovery Need To Do To Make A Success Of TNT

The UK has a new powerhouse sports broadcaster on the market - it has a huge job to do if it wants to challenge Sky Sports. Joe Weston, head of sport, We Are Social, lays out what TNT Sports needs to do to resonate in 2023. ....

United Kingdom , Thierry Henry , Champions League , Jamie Carragher , Sky Sports , Ithink Forward , Sports Edition , Margin Chasers , Sports Marketing , Uture Of Tv ,

The Drum | From Signal Loss To Identity, Streaming & More: 4 Defining Trends From Cannes

From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes. ....

Jeremy Hlavacek , Experian Hlavacek , David Cohen , Chris Feo , Media Agency Briefing , Digital Direct Holding , Chip Russo , Cannes Lions , Advertising Amp Media , Digital Marketing , Digital Advertising , Experian Marketing Services , Linear Tv , V Media Planning , Addressable Tv , First Party Data , Ata Amp Privacy , Uture Of Tv ,

The Drum | One Year On From Being Crowned The UK's Most-loved Media Brand, Is Netflix Still King?

Savanta’s latest study of over 45,000 consumers reveals Netflix is, yet again, the No. 1 Most Loved Media Brand of 2023. But what’s next for the streaming giant? Savanta’s Warren Lindsell reports. ....

United Kingdom , Brandvue Media , Inside Job , Black Mirror , Stranger Things , Video Streaming , Rand Strategy , Uture Of Tv , Edia Planning And Buying ,