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Netflix adds 9.3m subs in Q1

Netflix added 9.3 million subscribers in Q1 2024, hugely surpassing analyst estimates, and now has 269.6 million subscribers globally, further asserting the com ....

Paolo Pescatore , Jake Paul , Mike Tyson , Dan Lin , Hunter Terry , Last Airbender , Warner Bros Discovery ,

FreeWheel partners with Lotame

FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easi ....

Matt Clark , Hunter Terry , Lotame Data Marketplace , Vice President ,

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads

Landmark study of 5,000 American subscribers shows the impact of ads, bundling, and password-sharing crackdowns on the US subscription economy. ....

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Walmart's $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV

Walmart's $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Hunter Terry , Amy Rumpler , Ken Suh , Vizio Smartcast , Sam Club , Walmart Connect , Super Bowl , Walmart Shopping , Wall Street ,

What the DTC Marketing Playbook Will Bring to CTV Advertising

In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever. ....

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