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Top News In Uture Of Tv Today - Breaking & Trending Today

Marketers Respond To TV On TikTok: What Territory Can't Be Taken By The Apps?

Fresh off a week going deep on converging media, creative, and platforms, we ask marketers: will the apps continue gaining ground until there’s nothing left, or are there some things that don’t fit into a phone? ....

United Kingdom , Jamie Ross Skinner , Alex Carapiet , Michaela Florez , Andrea Maylor , Alistair Parrington , Charlotte Willcocks , Tim Walsh , James Rigby , Tipi Group , Drum Network , Media Agency Briefing , Momentum Worldwide , True Digital , Top United Kingdom , Mean Girls , Independence Day , Ogilvy United Kingdom , Uture Of Tv , Social Media , Agency Leadership ,

Why BBC Studios Hired Its First-ever VP Of Digital Commercial

Ex-Jungle Creations boss Nat Poulter shares his plans for transforming the public service broadcaster’s commercial subsidiary from a marketing play to an audience growth engine. ....

Media Agency Briefing , Jungle Creations , Top Gear , Doctor Who , Uture Of Tv , Edia Planning And Buying ,

As Others Zig, Lush Zags

The Drum’s founder, Gordon Young, reacts to our exclusive interview with Lush, where it revealed some surprising tactics in its failure to shun social media spend. ....

Spongebob Squarepants , Dave Trott , Henry Ford , Annabelle Baker , Barbara Nokes , University Of Berlin , Media Agency Briefing , Patrick Soap , Snail Bath Bomb , Bikini Bottom Bubble Blower , Von Restordff Effect , Uture Of Tv ,

The Hollywood Strikes Left Creators With A Difficult Choice: Solidarity Or Salary?

Permele Doyle, president and founder of Billion Dollar Boy, explores the stick or twist choice creators had during the ‘Hollywood Strike’ - particularly as the potential payday rose. ....

United States , Drew Barrymore , Stranger Things , The Media Convergence , Influencer Marketing , Uture Of Tv ,

Why The Fuck Are People Watching TV On TikTok?

For The Drum’s latest Deep Dive, The Media Convergence, Flight Story's Pollyanna Ward wonders to what extent people are watching TV on TikTok and whether it is stealing audiences – or encouraging them. ....

United States , Jaden Smith , Peacock Tiktok , Jada Pinkett Smith , Addison Rae , Jane Boulton , Christopher Milazzo , Ryan Reynolds , Instagram Stories , Snapchat Discovery , Endless Summer , Ryan Doesnt Know , Facebook Watch , Red Table Talk , Jada Pinkett , For You Page , State Times , Content Mines , The Media Convergence , Uture Of Tv , Social Media ,