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A premature post-mortem: Ad execs on TikTok's legacy so far

A premature post-mortem: Ad execs on TikTok's legacy so far
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Rachel Poole , Claire Shalbrack , Mollie Lyons , Clare Roberts , Robyn Rawlings , Matt Belanger , Liz Cole , Alexandra Whiteside , Ross Crump , Harry Williams , Michaela Florez , Kairos Group United States , Drum Network , Momentum Worldwide , Tiktok Shop , Her Campus , Creator Search Insight , For You ,

Marketers Respond To TV On TikTok: What Territory Can't Be Taken By The Apps?

Fresh off a week going deep on converging media, creative, and platforms, we ask marketers: will the apps continue gaining ground until there’s nothing left, or are there some things that don’t fit into a phone? ....

United Kingdom , Jamie Ross Skinner , Alex Carapiet , Michaela Florez , Andrea Maylor , Alistair Parrington , Charlotte Willcocks , Tim Walsh , James Rigby , Tipi Group , Drum Network , Media Agency Briefing , Momentum Worldwide , True Digital , Top United Kingdom , Mean Girls , Independence Day , Ogilvy United Kingdom , Uture Of Tv , Social Media , Agency Leadership ,