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One to many: how OOH can lead the way in sustainable advertising

New KPMG research from Outsmart shows that, per impression, out-of-home is the most sustainable form of advertising. We gathered industry experts to exchange ideas and get hopeful for a more sustainable advertising future ....

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The Drum | UK Ad Spend: Caution Ahead And Marketers May Be Falling Into A Promotions Spiral

The latest IPA Bellwether report shows that UK brands have kept their confidence in marketing teams despite the cost of living crisis, but we may be seeing some worrying trends in the data. ....

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How to sell net zero to a sceptical public

Havas Media UK's head of strategy, Tony Mattson speaking at Media360 about how EDF’s brand strategy has informed Havas’ considerations around media planning and activation over the past three years. ....

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59% Of Brits Are Budgeting For The Cost-of-living Crisis

British brands have been warned that they must adapt marketing communications to take into account the cost-of-living crisis if they are to remain relevant to consumers in a new era of high inflation. ....

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communicatemagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from communicatemagazine.com Daily Mail and Mail on Sunday newspapers.

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