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Data: UK companies continue to up marketing spend

Data: UK companies continue to up marketing spend
advanced-television.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advanced-television.com Daily Mail and Mail on Sunday newspapers.

Don t expect client spending to come rushing back, suggests S4 Capital trading update

Don t expect client spending to come rushing back, suggests S4 Capital trading update
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Upbeat Bellwether shows marketers are finally winning boardroom budget battle

Upbeat Bellwether shows marketers are finally winning boardroom budget battle
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

As IPA Bellwether Finds CMOs Glum In Face Of Recession, Here s What You Need To Know

Two studies released this week find brand marketers struggling to find commercial optimism – though key media spend patterns provide reason for encouragement.

The Drum | IPA Bellwether Reaction: Brands Are Getting Hooked On Short-term Discounting

This week the IPA Bellwether report raised alarm bells over retailers' over-reliance on discounts and promotions, Richard Kelly, chief solutions officer at Mindshare UK investigates.

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